Office: ST 610
Kelly Eunjung Yoon, Ph.D., Assistant Professor of Marketing, joined Cal State LA in 2024. She teaches Principles of Marketing and Digital Marketing & E-commerce. Dr. Yoon's research examines how consumers use and process digital and social media, as well as consumer goal motivation. Dr. Yoon's articles have been published in the Journal of Consumer Psychology, Decision Support Systems, and Advances in Consumer Research. She was also nominated for the Journal of Consumer Psychology (JCP) Best Paper Award by an Early Career Contributor in 2021.
EDUCATION
Ph.D. in Marketing, University of California Irvine, Irvine, CA
M.S. in Information System & OperationsManagement, University of Florida, Gainesville, FL
M.B.A. in Management Information System, Kyung Hee University, Seoul, South Korea
B.B.A. in Business Administration, Kyung Hee University, Seoul, South Korea