Cal State LA Brand

Cal State LA: Premier public comprehensive university in the heart of L.A.

Cal State LA unveiled its new brand in September 2015. As we discovered during a year-long process of gathering input, a brand is more than just a logo. It is shaped by every image and word used in communication materials and interactions. As members of the Cal State LA community, we all have the opportunity to shape the perception of our University through every flyer we create, through social media posts, webpages, brochures and face-to-face interactions, both inside and outside the University.

Our previous logos and communication materials didn't always reflect our evolving personality. So, we engaged in a process that sought to identify us in ways that are distinctive and true to both who we are and to where we are located. We asked hundreds of people—faculty, staff, alumni, students, parents, community and civic leaders—what does Cal State LA mean to you? In what ways are we a distinctive and distinguished university? 

The responses revealed the strengths and appeal of Cal State LA, and serve as the basis for our brand statement: Cal State LA is a premier public comprehensive university that offers a transformative educational experience in the heart of Los Angeles.