Colors & Typography

PRIMARY COLOR PALETTE

Color is one of the most important and easily recognized aspects of a university brand. Incorporating colors outside of this palette can confuse audiences and weaken our objectives for brand recognition.

The University's signature color scheme is Cal State LA Gold (Pantone 116) and Black.

CAL STATE LA GOLD

Cal State LA Gold

PANTONE 116 C


C0 M10 Y98 K0
CMYK


#FFCF00
HEX


R255 G207 B0
RGB 


 

BLACK

COLOR BLACK

PANTONE TRUE BLACK


C75 M68 Y67 K90
CMYK


#000000
HEX


R0 G0 B0
RGB 


 

SECONDARY COLOR PALETTE

These colors are supported by a complementary color palette of Golden Eagle Gold, Dark Gray, Light Gray and White. The complementary color palette is intended for use as accent colors. These colors are not meant to be the lead colors on any communication pieces (except for White, which is the default color of many documents).

GOLDEN EAGLE GOLD

Golden Eagle Gold

PANTONE 111 C


C0 M17 Y100 K33
CMYK


#AA8B00
HEX


R170 G139 B0
RGB 


 

DARK GRAY

DARK GRAY

PANTONE 7540 C


C67 M54 Y46 K40
CMYK


#4B5058
HEX


R75 G80 B88
RGB 


 

LIGHT GRAY

Light gray

PANTONE COOL GRAY 8


C44 M34 Y29 K10
CMYK


#888B95
HEX


R136 G139 B149
RGB 


 

WHITE

COLOR WHITE

PANTONE WHITE


C0 M0 Y0 K0
CMYK


#FFFFFF
HEX


R255 G255 B255
RGB 


 

TYPOGRAPHY

Cal State LA has selected two typefaces for the University brand.

FUTURA

Futura is our primary headline font, meant to grab attention in small bits of text. Two line weights—Futura Bold and Futura Book/Regular—are allowed for Cal State LA brand usage.

 

GETTING IT RIGHT

Futura Bold should be used in all caps.

 

 

TISA

Tisa is our secondary font, for use in all body copy, sub-headlines, dates and addresses. Four line weights are allowed for Cal State LA brand usage: Tisa Regular, Regular Italic, Bold, and Bold Italic.

If you are a staff or faculty member who creates communication materials for work, please contact the Office of Communications and Public Affairs to request the new fonts.

 

 

 

 

 

Getting It Right

Neither of these fonts should be altered in look, shape, or appearance by stretching or distorting their proportions.

 

 

 

 

 

 

 

 

 

 

 

 

 

Brand - typography - futura

 

 

Brand - typography - tisa regular
Brand - typography - tisa bold